The Eviction Process in Utah: 6 Costs to Consider

The Eviction Process in Utah: 6 Costs to Consider

An eviction notice that is part of the eviction process in Utah.

Do you know how much the eviction process in Utah can cost? On average, the cost of eviction can be upwards of $3,500 and takes anywhere from three to four weeks to complete. Basically, an eviction does not come cheap. Most people believe that an eviction is a fairly simple and affordable process, but the reality is it might actually end up costing the owner more money to evict someone rather than try to meet their demands or compromise. There are certain factors when it comes to eviction, which most people don’t know about. This is where a property manager can step in. When you put your rental in the hands of an experienced property management company, they can help you avoid the eviction process from the very beginning, but we’ll get to that later. To start, let’s breakdown the top six costs to consider when deciding to evict a tenant because unfortunately, it doesn’t come cheap.

1. Legal Fees

If there are any disputes between you and your tenant, you may find yourself in need of a lawyer, which means money out of your pocket. More than likely, you’ll need an experienced lawyer to assist you with the process and make it as smooth as possible. The cost of a lawyer depends on whether or not they charge a flat fee or by the hour. On average, the cost of an eviction case could range anywhere from $200 to $750.

2. Court Costs

Paying for a lawyer is just one part of the legal fees you’ll be paying. The cost of going to court and filing paperwork may range from $100 to $300. All evictions must be filed in court since evicting a tenant without a court order is against the law. Bringing the eviction to court can cause a messy situation that is a headache of its own. In addition to the costs of the actual court, you must take into account what it will cost to attend the court proceedings such as missing work and travel.

3. Downtime

If you make it through the process of an eviction successfully, you have to consider what happens afterward. Be prepared to have a loss of fixed revenue for a period of time. It can vary depending on how well your property manager can promote your home(if you have a property manager), but at the very least you can expect to not have a tenant for at least a month minimum.

4. Loss of Rent

Typically, you will lose two to three months’ worth of rent during the eviction process, sometimes more. This is directly correlated to any downtime you experience when you successfully evict a tenant. Until you can find a new, responsible tenant, your property will surely lose money, which means that your income will be stalled and you’ll be paying out of pocket.

 5. Marketing

If you don’t have a property management company, you will have to start advertising your property or hire someone to do it. The cost of advertising will come out of your own pocket, and so will the cost of hiring someone if you choose to do so. If you want your property filled fast to avoid the aforementioned downtime and loss of rent, marketing the available unit is a must.

6. Set Up

Before a new tenant can move in, you’ll need to repair any damage the evicted tenant may have caused. Ideally, they didn’t cause any damage, but that certainly is not always the case. You may need to spend anywhere from $500 to $2,000 to get the place ready for the next renter. 

While any kind of tenant turnover comes with extra costs, eviction can be pricier than when an average tenant moves out due to their lease ending. So, before you evict a tenant, it’s important to keep these costs in mind. On the other hand, an experienced property management company could help you avoid all of this altogether.

A for rent sign outside of a home that is part of the cost of property management.

The Cost of Property Management Could be Less Than an Eviction

As we said, a property manager could save you money in the long run as they tend to cost less than an eviction. Property managers are experienced at tenant screening, which means they choose the very best candidates right from the start so you don’t have to worry about losing any rental income. They also take care of all the marketing, tenant placement, and day-to-day operations of the rental property. This gives you peace of mind knowing your rental is taken care of, while also helping the property run smoothly. At Wolfnest Property Management, we are experienced in handling all types of properties. We can help you find the best tenants so you don’t have to go through the eviction process in Utah. To learn more, contact us today and we’ll be happy to help you get started with our property management services!

 

Property Management Fees: What to Expect

Property Management Fees: What to Expect

A man writing a check for property management fees.

Before handing over your property to be managed by a third-party, you probably have one question on your mind, “How much does property management cost?” This is a completely reasonable question and can make or break your decision to hire a property manager. While the question is simple, the answer is a little more complex, but simply put: It depends. Every Salt Lake City property management company sets their own pricing, but most companies tend to fall into one of two categories: flat rate and percentage. There are pros and cons to each option, and it’s important to analyze both before deciding which works best for you. In addition, there are also miscellaneous property management fees that you need to be aware of, as they might surprise you. So, let’s dive into both of these to help you find the right option for your property.

Flat Fee Pricing Structure

As the name suggests, this is a set monthly fee that is paid to your property management for their services. This all-inclusive fee covers all the services provided. This option can be ideal for first-time landlords, but flat fee pricing also has its drawbacks.

Pros

The biggest benefit of a flat fee is that it’s the simplest pricing option. The fee is not based on how much income the property is producing. Instead, it is a set amount so, you know exactly what you will be charged every month. You can take comfort knowing that all of the necessary tasks are being handled and that your cost won’t change based on the amount of work being done. With a flat fee, you also don’t have to worry about being charged more based on location. For example, if you rent a property in an affluent area, your property management fees won’t necessarily reflect that. This option provides more control for your investment budget, so you have more financial freedom.

Cons

Although it can be nice to have a set fee each month, you are paying the same amount each month regardless of what work is being done. Salt Lake City property management companies know that most of the work takes place when the property is vacant. Once a tenant moves in, your manager is probably doing little more than processing payments and fielding the occasional maintenance call. During these times, you won’t have incoming rent to offset the cost of maintenance. This is motivation to keep the property filled, but vacancies happen and it’s important to keep this in mind when choosing a flat fee pricing structure.

A woman calculating bills for Salt Lake City property management.

Percentage Pricing Structure

The second option of property management fees is a percentage pricing structure. This simply means that a percentage of the monthly rent is paid to the property management company. These fees range anywhere from 8-12% of the monthly rental income, with additional charges for certain maintenance issues. Of course, there are pros and cons to the percentage pricing structure.

Pros

With a percentage structure, you only pay for work that is actually being done on your behalf. You don’t need to worry that you overpaid for the services you actually received. If you have a low maintenance property with good tenants, then you will likely benefit from this type of pricing.

Cons

While this option can be more affordable at times, it’s important to remember that your monthly fee will fluctuate with a percentage pricing structure. If your property requires a lot of attention or you have problematic tenants, then your management costs could get out of hand. Before agreeing to percentage property management, it’s important to evaluate your property to determine what really will benefit you.

Other Property Management Fees to Consider

In addition to the property management fee, there are other common fees that can be expected. These vary from company to company, but it’s important to be aware of these so you’re not blindsided.

Vacancy

A vacancy fee is common among percentage pricing structures. Since you aren’t being charged the full amount when there is a vacancy, the property management company may collect a smaller amount from you. Essentially, this is a retainer for their services while the property is vacant.

 Leasing

Arguably the most common fee, this is charged when a new tenant applies for your property. This covers drafting a lease agreement, a background check, and any other services to ensure you’re renting to a quality tenant. This fee should typically be lower and is only charged when a new lease is created.

Eviction

Since evicting a tenant can be complicated, it’s no surprise that this is a typical fee. In addition to charging an extra fee, it’s beneficial to have an experienced property management company on your side to handle this process. The price for this service varies but it is well worth it.

A manager calculating property management cost.

How Much Does Property Management Cost?

Unfortunately, this isn’t a simple and straightforward answer. There are many factors to consider when hiring a property management company and determining what pricing structure is best for you. At Wolfnest, we evaluate your property and find the right pricing option for your property. We can customize our services to fit your rental. We provide a variety of property management services including: 

No matter what type of property you own, we have experience managing it and can help you get the most from your rental and pricing structure. Whether it’s percentage or flat rate, there is a right option for every property. As you can see, there are advantages and disadvantages to each type of pricing structure. The option that’s best for you will depend on the specifics of your rental property and your unique management needs. If you don’t know what those needs are, contact our experts today and we are happy to help you get started with your customized property management services!

How a Residential Property Management Company Finds the Best Tenants

How a Residential Property Management Company Finds the Best Tenants

A residential property management company giving keys to a young couple.

If you’ve ever owned a rental property, you know that the quality of your tenants can make or break the experience. Ideally, every tenant would pay rent on time, keep the home clean, and never break anything. Unfortunately, that is not always the case. In addition to handling maintenance requests, lease agreements, and rent collection, finding the right tenant is just one more thing to handle as a landlord. Filling a vacancy with the right renter can be a long, tedious process that takes away from other priorities in your life. With an experienced rental property management company, finding the ideal tenant is one less thing for you to worry about. At Wolfnest, we have a tried and true method of finding the perfect candidate for your vacant rental to ensure that you get paid on time, the unit stays in great shape, and you can have peace of mind.

Benefits of Hiring a Rental Property Management Company

So, what can you do to ensure that your property is only rented to quality tenants? Hiring a good property management company can help eliminate the risk of renting to a bad tenant.  Many homeowners don’t see the value in paying someone to do a job that they believe they could do themselves. The truth is, if a property management company can help an owner avoid entering into an agreement with a bad tenant, they are worth every penny you pay them. So, how will a residential property management company find you a quality tenant? Let’s breakdown how Wolfnest screens potential tenants to find quality renters for your property.

A home for rent that is managed by a rental property management company.

How to Screen Potential Tenants

The most important part of finding the best tenant is in the screening process. By checking key elements, we find the right renter from the very beginning. At Wolfnest, we start with three different types of screenings to get a wide range of information from the very beginning.

1. Background Check

This is common amongst almost all property management companies, as any good property manager should perform a thorough background check on anyone that is interested in renting your property. This will help you identify anyone that is a convicted criminal and keep your other tenants safe. However, it’s important to note that property managers may still lease to someone with a criminal history due to considerations such as the nature of the crime, rehabilitation efforts and the age of the individual at the time of the offense. Your property manager will always keep you in the loop so these exceptions aren’t surprising.

2. Credit Check

Reviewing a potential tenant’s credit report is one of the most important actions to take before entering into a lease agreement. If a potential tenant has a poor credit score and past issues paying their bills on time, you may not want to rent to them. Our experienced property managers run credit checks on every potential renter to ensure that you always have an ideal candidate.

3. Landlord References

It is always prudent to follow up with a potential tenant’s past landlords to determine if they had any issue with other properties they have rented. If the tenant broke belongings in the previous unit, you may be hesitant to rent to this person for fear that they may destroy your property. At Wolfnest, our team reaches out to all references of the potential tenant to learn about their past renting history and to protect your property.

When it comes to screening tenants, this is just the beginning. We take pride in finding you the right renter for your unit. By taking these extra precautions, we keep your rental in good shape, ensure you get rent on time, and help to avoid an eviction.

Wolfnest is Your Residential Property Management Company

No one can ever guarantee that a tenant will be good or bad, but you can take steps to reduce the risk of renting to a bad tenant. As your residential property management company, we make finding the right tenants easier than ever. We do the hard work so you can reap the rewards of renting to a good tenant. Through background, credit, and referral checks, our team finds you the right candidate from the very beginning so you have one less thing to worry about. Whether you have a single-family or multi-family rental, we are experienced in all types of properties and are here to help. To learn more about the steps we take to find you a qualified tenant, contact us today to download our free owner information packet!

Tenant Screening: 4 Steps Every Property Manager Should Complete

Tenant Screening: 4 Steps Every Property Manager Should Complete

How Salt Lake City Property Managers Screen Tenants - Wolfnest Property Management - Salt Lake City Property Management

Screening tenants for a rental property is a crucial responsibility for any rental property manager. So, when interviewing property management firms to decide who will take the best care of your rental, make sure you inquire about their tenant screening process. Taking the time to thoroughly investigate the creditworthiness and rental history of prospective tenants is essential to operating a profitable rental property. The manager you choose should be able to explain the process to you, going through each step to make sure tenants are fairly and thoroughly screened.

Why Screen Tenants?

Having a formal tenant screening process reduces risk and maintains high standards for any rental property. It helps companies and owners meet compliance obligations and can save owners thousands of dollars in lost revenue, court costs, and fees. Evicting a tenant is a complicated process, so finding the right tenant in the beginning can also save owners the hassle and cost of an eviction.

How to Screen a Tenant

After understanding the importance of screening tenants for a rental property, it’s critical that you also understand the process your property manager will be using to screen tenants. There are a few necessary steps that you will want to ensure your property manager is doing. During your property manager interview process, make sure a potential property manager does all of the following during tenant screening:


property management utah

1. Conduct Criminal Background Checks

A good first step when screening tenants for a rental property is to check for a criminal history. Property managers can check state and federal criminal records to determine if a potential tenant has a criminal history. They may also check sex offender registries and terrorist watchlists when considering a tenant. 

Note that just because a potential tenant has a criminal history does not mean they won’t be approved by certain property managers. The opinions of Salt Lake City property managers will vary about what types of offenses are the most relevant, but cases involving drugs or violence have a tendency to repeat themselves.

In certain cases, property managers may still accept a tenant with a criminal history. This may be due to the circumstances surrounding the offense, the age of the individual at the time of the offense, rehabilitation efforts, and other considerations. With each property management candidate, discuss their tenant screening process for criminal background checks and what scenarios they might approve a tenant even with a criminal history. 

2. Run Credit Checks

Credit history is another important area to review during the tenant screening process. By running credit checks, you can see if a prospective tenant pays their bills on time and look into an applicant’s debt. Credit reporting agencies require companies pulling credit data to be “accredited,” so make sure any property management company you are interviewing has this accreditation. 

When looking into a prospective tenant’s credit, some property managers in Salt Lake City go strictly by the score, while others will look beyond the score and check payment history, amounts past due, and the ratio between outstanding balances and credit limits to estimate the monthly debt service. Knowing what different property managers look for in a tenant’s credit is imperative to make sure you are on the same page. 

It’s also important to ensure that any property management companies you are considering understand and comply with any regulations, such as the Fair Credit Reporting Act (FCRA). The FCRA is enforced by the Federal Trade Commission (FTC) and involves how and when you can get and take action on consumer reports. Make sure the rental property manager you hire has a policy in place and follows it.

A visual representation of credit score used in the tenant screening process.

3. Verify Income and Employment

It sounds obvious, but making sure your tenant has a verifiable source of income and can reasonably afford their monthly rental payment is the most important part of the tenant screening process. Experienced property managers will take into account the type of rental and location, when considering a tenant’s income, as they affect rent payments and the type of renter you will want. 

For example, a luxury apartment building in the heart of downtown Salt Lake City will require different income standards than a small rental in a less-desirable part of town. Most Salt Lake City property management companies follow the 3x rent rule and require residents to have at least one year of employment at their current job.

Make sure you understand how potential property managers conduct income and employment verification and how they consider applicants based on the rental property.

4. Check Previous Rental History

Ask any Salt Lake City rental property manager and they’ll confirm that accurately verifying rental history is difficult. Tenants don’t provide contact information unless they know a reference will be positive, and as a result, many routinely provide false information. However, experienced property managers should know the best route to get the most complete and accurate rental history from prospective tenants. 

This can include checking local housing court records to determine if a prospect has had any evictions and knowing the right questions to ask a former landlord. A property manager that knows which questions to ask a former landlord will be able to find valuable insight into what type of tenant you can expect.

Tenant Screening with Wolfnest Property Management

Most professional property managers in Salt Lake City will investigate these four areas with prospective tenants because doing so will drastically reduce the number of “bad tenants” they place. Make sure the management company you choose places an emphasis on tenant screening, or you’ll be learning the most valuable lesson in owning rentals: There is no substitute for a good tenant.

If you’d like more tips on how to avoid placing bad tenants in your Salt Lake City Rental property or are looking for rental property management services, then contact us today! We seek to build partnerships with our clients and work together to meet each specific property’s needs. 

Is Your Utah Lease Agreement Strong Enough?

Is Your Utah Lease Agreement Strong Enough?

A tenant filling out an Utah lease agreement.

Managing your own Utah rental property can be tricky. From maintenance to tenant turnover, there are many factors to consider when managing your own property. One of the first and most important parts of successfully renting your property is a strong lease agreement. This is what sets the tone for both yours and your renter’s experience. The lease dictates what is and is not allowed in the home, as well as the rules the renter must comply with in order to live there. If you’re like most owners, you probably Googled “lease agreement” and printed off the first one that looked good. Unfortunately, this is not a sound practice to follow. The lease agreement is the most important part of successful property management and is typically the root of all major problems. Having a rock-solid lease agreement that outlines expectations, acceptable behavior, and consequences are essential to your success as a rental property owner. At Wolfnest, our property management services include crafting strong rental agreements in Utah and ensuring that your property is protected. If you look at your last lease, do you think it’s strong enough? We’re here to help you evaluate your current lease agreements and help you craft stronger ones.

The Benefits of a Utah Lease Agreement

Many lease agreements available on the Internet are not state-specific, and contain generic clauses that may or may not protect your best interests. The goal of a lease agreement should always be that in the event the owner and tenant find themselves in a court dispute, it clearly outlines what the owner and tenant agreed to do. This is why having a specific Utah lease agreement is best since it protects you against specific state laws or city codes. State- or city-specific clauses help solidify your requirements and can come in handy if you ever find yourself in litigation. For example, if you evict a renter for violating a part of their lease, you must have proof, as well have it clearly defined that they violated the lease. This protects you and makes your case easier to win.

A home that is for rent and needs a rental agreement in Utah.

Crafting the Right Rental Agreement in Utah

Every owner has different rules and preferences for their property, so crafting your own lease agreement ensures that all these requirements are stated. If you’re unsure of what you should include, we’re here to help. We have compiled this helpful list of what elements are outlined in most lease agreements. It doesn’t matter whether you’re for or against each part, but each section must be included. Lease agreements aren’t meant to state everything a tenant can’t do. They should be well-rounded and include what is allowed as well, so every aspect of the lease is clear. So, take note of each part and this should help you determine what will be included in your Utah lease agreement.

Smoking

This is one of the most common clauses included in a lease agreement. Whether you’re for or against smoking, this section needs to be very clear to avoid any confusion. Some items this should address include: 

  • Is the tenant and/or their guests allowed to smoke in or on the property? 
  • Is he/she liable for any damage caused by this?
  • Are only cigarettes and cigars prohibited, or does this include vapes as well?

If this is not outlined and agreed to in the lease agreement, it will be difficult to prove in court and you run the risk of not being compensated for damages.

Late Fees

In addition to establishing when rent is due, it’s important to explicitly state what type of fees occur when rent is not paid on time. This should answer the question of, “How much and when will the tenant be charged for late rent?” By clearly stating this, your tenant will be encouraged to pay rent on time.

Animals

Pets tend to be a hot-button issue among homeowners and landlords. While some landlords are fine with having animals in the home, others do not feel the same way. Whichever side of the debate you’re on, it’s important to make that clearly stated to future tenants. This section should address: 

  • Can the tenant have animals on the property? If so, which kind of animals are allowed?
  • Are there any fees associated with having animals in the home?
  • What are the consequences of having an animal without your permission? 

The “Animals” section should also comply with state and city laws regarding what types and how many animals are allowed within a home. Double-check the law surrounding this and ensure that your lease is in compliance.

Pests

Unfortunately, no home is immune to pests. This section of the lease should determine who is responsible for resolving and infestation and if the tenant can hold the owner responsible for any damages due to the pests.

Right of Entry

Although a lease is primarily for prospective tenants, this section actually applies more to the property manager. This establishes when and if the landlord can enter the property, and if he/she has to give notice before.

Utilities

Last but not least, this section of the lease determines who is responsible for which utilities. Typically, the owner covers some (can include water, sewer, and trash) and the tenant covers the rest (gas, electric, and Internet/cable). This section should explicitly state who pays for what so there is no confusion.

 Property Management and Lease Agreements

A couple receiving keys from property management after signing lease agreement.

Experienced property management companies, such as Wolfnest, can help you craft a strong Utah lease agreement so both you and your property are protected. Our property managers can craft a customized and solid lease agreement no matter what type of property you have. In addition to drafting lease agreements, our experienced property management specialists can help cover the day-to-day operations of your rental so you can save time and money. Contact us today and get started on creating the perfect lease agreement!


The True Cost of Tenant Turnover

The True Cost of Tenant Turnover

Preventing tenant turnover

When a tenant moves out, does it cost you anything? The answer is yes. If you have a revolving door of tenants, this could be costing you much more than you think. You may not think about these costs often, but if you have a high turnover rate, it’s time to reevaluate your property. Vacancy directly affects your cash flow, and it’s important to lower your vacancy rate. Tenant turnover should be quick and efficient in order to keep your cash flow where you want it.

Tenant Turnover Rate by the Numbers

We have compiled statistics for Utah rental properties helps us establish a baseline for what is considered typical within the local property management industry. Some of the most surprising statistics have to do with tenant turnover.

  • In Utah, it takes an average of 25 days to complete an eviction
  • 23% of people move in the six months from October through March.
  • 80% of renters that fall a month behind in rent and never catch back up.
  • 78% of Utah rental properties turnover each year.
  • The average cost of getting a unit rent-ready is $1,123.
  • The average cost of tenant turnover is $2,500 – $5,000.

With turnover being such a steep cost, you’re probably wondering where these charges are coming from. There’s a variety of places these costs from, so here’s a breakdown of what to expect with tenant turnover.

Cleaning

Once your renter moves out, it’s important to ensure the property is clean in order to attract new tenants. Depending on if your property has carpet, hardwood, or another type of flooring will affect these costs. For example, if you have carpet, you’ll need to pay for carpet cleaning. While your former tenant should have cleaned before they moved out, this is not always the case, unfortunately. If they have behind any mess, this is now your responsibility to clean. Depending on the severity, you may consider hiring a professional cleaning company. When you have a property management company, they already have established relationships with various types of cleaning companies and can ensure you get the best price. No matter what, this aspect of turnover cannot be overlooked.

Repairs

Repairs are part of property turnover

Unfortunately, not every aspect of your property will be in perfect condition once a tenant moves out. You want to make sure that everything is in working order and the place looks pristine to attract a new tenant. Repairs can be as small as simply filling in holes in the wall, or as large as new flooring. Major repairs can delay the time between tenants, so it’s important to stay on top of your maintenance before you have a vacancy.

Marketing & Showing

In order to help fill your property faster, you need to invest time and money into marketing the property. While there are some rental ads you can post for free, others do require a small fee. You also need to allow time and money for showing the property. A responsible renter will want to see the property before signing a lease, and you want responsible tenants. Coordinating a time to show your place and accounting for travel costs can make this a costly aspect of property turnover.

Application Processing

Once you’ve found a potential tenant, you need to do your due diligence and ensure you’re getting a quality renter. While you should be charging an application fee, you may not be ready to do that yet. With an application, you should be checking credit, criminal, and renting history. This ensures that you’ll receive rent on time, protect your other tenants, and reduce your eviction rate. While an application may seem unnecessary, it saves you money in the long run and ensures a responsible tenant.

Lost Income

When a tenant moves out, you want that vacancy filled as quickly as possible. However, there is no guarantee you’ll be able to fill your available rental that fast. So, in the meantime it’s important to prepare yourself for the loss of income you’ll have for an indefinite amount of time. This also gives more motivation to find a replacement tenant to ensure that you won’t be using any of your savings to cover a mortgage payment.

Preventing Property Turnover

Reducing tenant turnover rate

Did you know that 70% of turnover is avoidable? There are simple measures you can take to keep your tenants happy and keep your units full. While you can’t help if a tenant needs to move out of the city for a job or to be closer to family out of state, you can help ensure a tenant doesn’t leave your property for another one in town. With easy, low-cost tactics, you can keep tenants and prevent property turnover.

Maintain a Positive Relationship

Tenants are more likely to stay in one place if they feel heard and cared for. Establishing good communication is a great way to keep tenants. A part of this is responding to maintenance requests in a timely manner. If you can’t get to a request right away, it’s important to relay that to the tenant and keep them up to date on what’s happening.

Keep Rent Priced Fairly

Pricing your units at market value makes you a competitive property and ensures that tenants want to stay. If you’re charging too much, there’s a higher chance that your tenants will leave for a unit more fairly priced in the city. Don’t undercut yourself in the process, but keeping your property the right price will also keep your tenants.

Property Management and Tenant Turnover

There’s a lot to keep in mind when it comes to tenant turnover, and we understand how overwhelming it can be. So, if you’re ready to reduce your tenant turnover rate, Wolfnest is here to help. With experienced property managers, we can help make your property as profitable as possible. Finding long-term, reliable tenants is an important aspect to reducing turnover, and we can help with that. Contact us today to learn more about our property management services, and what we can do for you.

Our Utah SEO Company

Our Utah SEO Company

Utah SEO

Succeeding in the property management industry in Utah can be difficult due to the many competitors. In order to stand out from the competition, we here at Wolfnest have to make sure both landlords and renters can find our business online. Not only do we have to ensure that our website is simple and easy to use, but we also have to ensure that our potential clients are easily able to find our website in the first place. So, in order to do this, we began working with Firetoss, an agency here in Utah that offers various digital marketing services. Since the beginning of our partnership several years ago and still today, Firetoss helps us continue to build and maintain a strong digital presence with their Utah SEO services.

What Is SEO?

If you are familiar with digital marketing, you have probably heard the term “SEO” before. SEO stands for search engine optimization and is the process of increasing the visibility of your website to search engines, therefore driving more digital traffic to your website. On average, Google processes over 40,000 search queries every second, which translates to over 3.5 billion searches per day. And, that doesn’t even include other search engines such as Bing or Yahoo.

SEO Services

So, what does this mean? It means that users are flocking to search engines to help them find the answers, services, and products they are looking for. But, research shows that users overwhelmingly choose the first few organic listings on the search engine results page (SERP), with click-through rates decreasing to less than 3% after the 6th listing. SEO helps optimize your website, increasing its ranks on the SERPS, and ultimately driving more traffic to your site.

Utah SEO Services

Understanding the importance of SEO, we knew we needed some help with our Utah SEO for our website. Instead of trying to tackle the optimization of our website ourselves, we wanted the expertise of the Firetoss SEO team so that we could focus on the parts of our business that we love- like our customers. By partnering with Firetoss for their digital marketing services, we are able to spend more time managing our rental owners’ properties, solving problems, and keeping our clients happy and satisfied.

Here are some of the ways in which Firetoss helped build and execute our Utah SEO strategy.

Initial Research & Goal Implementation

To fully understand what it is we do here at Wolfnest, the Firetoss marketing team started out by strategizing and researching our industry, business, and website. On top of that, they also researched our competitors, performing a competitive analysis that showed us where we had opportunities to improve and stand out.

Using this information, Firetoss, in collaboration with our team, developed our Utah SEO strategy. By working with us, the experts at Firetoss were able to clearly understand our goals and put a plan in place that would help meet the KPIs we had designated. Having these clear, definable goals gave us a path to success and helped us understand the work Firetoss would be doing going forward for our site.

Technical SEO

Technical SEO services include things like optimizing page speed, ensuring a mobile-friendly site, creating sitemaps, adding structured data, and optimizing image types and sizes. These elements of Utah SEO will help search engines crawl and index your site effectively- which is the first step to ranking.

Things like improving page speed improve the user experience of your site, keeping users on your site as opposed to leaving and choosing a competitor instead. So, why do search engines care about performance? Well, search engines like Google want users to have a great experience too because that helps ensure that users will return to Google as opposed to other search engines. This is why search engines use page speed to help rank websites on their SERP.

These technical issues are only part of SEO digital marketing services, but they are extremely important. And, they take time and expertise to implement. That’s why we chose to have Firetoss take care of these technical fixes instead of investing a large amount of time it would take to do it ourselves.

Digital marketing services

Content and Link Building

Other than technical SEO services, Firetoss helped us improve the content on our site while implementing a strategic link structure as well. Content is a way to provide users fresh, valuable information, increasing the E-A-T (expertise, authoritativeness, and trustworthiness) of your site. This helps in two ways- it builds brand awareness and trust on the user end, and it improves rankings.

With Firetoss, not only were we able to produce more high-quality content like landing pages and blogs, but we were also able to strategically place keywords throughout the content, helping to increase traffic. Keyword optimization includes placing important keywords in the body, headers, URL, image alt text, and meta tags of your pages. And by working with Firetoss, we didn’t have to worry about any of this, as they researched and found the terms with the highest search volume and placed them in the proper elements throughout our site.

Linking is another crucial aspect of Utah SEO, and Firetoss helped create and implement a linking structure for our site, using current and future content. Linking is another way that Google judges authority, and it also helps users and search engines navigate your site.

Wolfnest and Firetoss

Through working with Firetoss, their Utah SEO team was able to transform our website to a potential landlord and/or renter’s dream tool, packed with information, helpful articles, and listings. We are ranked at the top of Google for our desired keywords all thanks to the SEO services Firetoss has to offer. We continue to work with them to maintain our rankings and drive even more customers to our site. So, check out their Utah SEO services!

Questions to Ask a Property Manager Before Hiring In Utah

Questions to Ask a Property Manager Before Hiring In Utah

Questions to ask a property manager before hiring

Hiring a property manager or company is a big investment. Property management is complicated and fast-paced. It takes talent, dedication, and a unique skill set to succeed in the industry. Because of this, you’ll want to make sure you are choosing the right manager for your properties. In order to be completely confident in your choice, it is important to put together a list of questions to ask a property manager before hiring them.

Through these interview questions, you will be able to determine a little bit more about the property manager’s experience, knowledge, and ways of doing business.

Types of Interview Questions for a Property Management Company

There are a few main categories of questions to ask a potential management company for your Utah rental property. You will want to find out about their experience, including their understanding of Utah landlord-tenant law. Each state has different regulations and laws, so you will want to make sure the property manager you choose knows the area well.

You will also want to ask about their methods for managing rental property. The way a property manager chooses to operate will help you foresee what types of tenants will be living in your rental property, how maintenance will be handled, and how vacancies will be filled. It’s important to know these things before signing an agreement so that you and your property manager are on the same page about your property.

Understanding any additional fees they may charge, and how termination works is also important when choosing a property manager. You never want to be stuck in a contract with no way out.

Lastly, communication is the key to any great relationship, so you will also want to know how often and through what methods you will be contacting your property manager. Through these questions, hopefully, you will be able to better determine what kind of property manager is the right fit for you.

Property Management Experience Questions

Experience is about more than just how many units are managed. Ask about any formal training, applicable state licenses, the Utah eviction process, Fair Housing restrictions, what industry associations they are a part of, or how long they have been managing rentals. These types of questions will help you identify if your property manager has a solid foundation of experience to draw from when facing challenges.

Keep in mind, however, that the oldest property management company isn’t always the best. You want a property manager who keeps up with the industry’s best practices and is always on the lookout for what’s new and innovative. For example, Google wasn’t the first search engine, but their groundbreaking features and increasing market share indicate they are the one people prefer to use.

Here are some examples of questions to ask a potential property management company that will help you gain an understanding of their experience and commitment to their clients:

  1. Are you a licensed property manager?
  2. Do you have any certifications?
  3. How long have you been managing properties?
  4. How many properties are you currently managing?
  5. What types of properties are you currently managing?

Interview questions for property management company

Property Management Method Questions

Once you understand the experience level of a property manager or property management company, you’ll want to know the methods in which they manage their properties. This will help you further decide if it is a good fit, or if you should keep looking. Ask open-ended questions about how they manage rental properties. A few examples might include:

  1. What do you see as the key factors in keeping a rental property profitable?
  2. How do you determine a property’s rental amount?
  3. What systems do you have in place to effectively handle maintenance issues?
  4. Who handles the maintenance work?
  5. How do you collect rent from tenants?
  6. How do you market vacant properties?
  7. What are the income and screening requirements for applicants?

Answering questions like these will take some thought on the part of your property manager and you will quickly see how well your Utah property management company knows their industry.

Property Management Termination Questions

One other important question to ask a property manager before hiring is whether the management agreement will include a termination clause. Many property management companies offer a “satisfaction guarantee” that will allow you to cancel the agreement if you are not happy with the service. This helps prevent you from entering into a long-term agreement only to find out you are unhappy with the service.

Property Management Contact Questions

Communication is another important management issues to inquire about. Ask about office hours, how long before they return phone calls, or what type of regular communication you can expect. Typically, a property manager who communicates well will also manage your Utah rental property effectively.

Finding the Perfect Fit

In the end, it’s all about finding the property manager that is right for you. These interview questions for a property management company will help you gain a little more insight into how the manager or company run their business and if it’s a good fit. At Wolfnest, we understand how important this relationship is, and that’s why we pride ourselves on giving owners what they want and need for a successful rental property. With Wolfnest, you can customize your management plan by picking and choosing the specific services that you need. If you are looking for a Utah property management company who will work with you and create a lasting relationship, contact us today.

Why Every Landlord Should Charge Rental Application Fees

Why Every Landlord Should Charge Rental Application Fees

Why Every Landlord Should Charge Rental Application Fees

Once thought to be a tool to price-gouge future residents, rental application fees have actually proven their worth. In 2006, Utah’s Rent Control Prohibition Act was amended to add a list of fees that are set by the market and cannot be regulated or prohibited by the local government. To renters and non-landlords, this change could be seen as a potential money grab by landlords and property management companies. However, in the years following the amended act, rental fees have proven to be well worth it. There a variety of reasons landlords should be charging rental application fees. Overall, it is only beneficial for you as a landlord to begin requiring this fee and we have a few simple reasons as to why.

Why Do Apartments Have Application Fees?

The most common reasoning for this type of fee is generally to cover the expense of conducting a thorough background check. This typically includes:

Pulling a credit report

Reviewing any criminal history

Checking the sex offender registry

Conducting financial qualification

Reviewing any rental history

Background checks may not seem that important, but they are actually extremely helpful to landlords and beneficial to renters. When proper and thorough background checks are conducted the result is lower crime rates. Landlords are more likely to conduct these background checks if they charge fees that cover the cost. If renters are hesitant to pay this fee, it’s good business practice to inform them what this payment is going towards and that if they are rejected, it is refundable. The purpose of rental application fees is not to provide additional income to the landlord, but to screen applicants to ensure responsible tenants.

What is the average application fee for an apartment?

How Much is the Average Application Fee for an Apartment?

While this fee varies from state to state, renters can expect to pay anywhere from $30 to $60. As stated earlier, this pricing is determined by the market and is not dictated by the local government. That means this price can and should fluctuate as necessary. However, it’s in a landlord’s best interest to make it well-known to future renters that this fee is typically per renter over the age of 18, and is not a flat fee for everyone who will be living in the home. Being upfront about all upcoming and existing fees is best practice for successfully managing a property.

Why Are Rental Application Fees a Good Idea?

While there are many benefits for charging application fees, we have three top reasons for this extra charge.

Reduce Risk

This is a broad reason that encompasses many things, but it is important. By placing qualified tenants, you reduce the risk of damage to your property and the property of your other tenants. A successful background screening will bring up reasons why you wouldn’t want an individual renting from you. If they have a poor renting history, you can find this out before it’s too late and your property ends up being ruined. With a criminal background check, you can also reduce the risk of anything happening to your other tenants. A simple fee can save you thousands in damages later on down the road and gives you peace of mind from the first day a new tenant starts renting from you.

Reduce Costs

Unfortunately, thorough background checks aren’t free. Requiring one for every prospective tenant can add up very quickly and you’ll be the one footing the bill. Unexpected fees happen in property management, but this is a cost you can prevent. Requiring future renters to pay for their own screening makes running your business more cost-effective and will save you money in the long run.

Deter Unqualified Renters

Sometimes the rental application fee can serve as a qualifying process by itself. This ultimately saves you time by weeding out potential tenants who don’t think they will qualify before they even fill out the application. Not only do you save money, but this also makes you renter screening process more efficient. When you’re upfront with all prospective renters about the fees that will be required, you gain the trust of those who will qualify and give unqualified renters a chance to find another home.

Why do apartments have application fees

Rental Application Fees Are Important and Necessary

So, by now you should see why application fees are critical to successfully managing any property. At Wolfnest, we take care of the screening, fees, and everything else in between for you. This gives you less time to worry about your rental property and more free time to spend with family, take vacations, and pursue other hobbies. We require an application fee for all future renters and look into a variety of other types of criteria such as employment, income, and credit history. Our goal is to keep your rental property or apartment in prime condition with tenants who feel the same way. We want you to get the most from your investment and we’re here to help achieve that goal. At Wolfnest, we take care of all the small details you may not have time to look into and ensure that your property will be well taken care of. So, a great place to start is requiring a rental application fee and finding the perfect renters for your building or home. Learn more about other property management services we provide and contact us today!

5 Essential Qualities of a Rental Property Management Company

5 Essential Qualities of a Rental Property Management Company

rental property management

While some property and homeowners may believe that all residential property management companies are created equal, this is not the case. Any owner that has had a bad experience with property management can attest to this. It may seem like an owner may save money by employing the management company with the lowest rates, but they risk losing so much more in the long run. That’s why it’s important to put your rental property management in the best hands from the beginning. At Wolfnest, we believe in transparency and exceeding expectations. So, we’ve compiled the top five qualities you should look for when hiring a rental property management company.

Qualities to Look for in Rental Property Management

There are a lot of different factors to consider when choosing who will handle your rental property. While all are important, we have narrowed down the top five that we consider the most important and that will make the biggest difference in your property management experience.

Good Communication Skills

This may not seem that important, but good communication is very important in property management. A great property management company should be able to articulate what is happening with your property at any given time. The property manager interacts with many different people, including tenants, owners, and maintenance partners. So, the manager must be able to keep all parties on the same page. This is especially critical since many times these individuals might be frustrated or angry about something happening at the property. When dealing with these types of situations, it is imperative that the property manager remains calm and respond in a professional manner. If you feel like you can’t talk to your manager, why would you want to put them in charge of the day-to-day of your property? Open and easy communication is the first attribute to look for in a rental property management company.

Honest and Ethical

Since the property management company is collecting rent, security deposits, and other expenses, owners have to put a great deal of trust that the manager will always look out for their best interest. When the management company is hired, they are agreeing to uphold their fiduciary duty and perform the job with the highest level of integrity. This is why it is crucial that the property manager you hire will always consider your needs when making a decision about your property. With good communication skills, you should be able to establish the level of trust needed between you and your rental property management company.

Excellent Follow-Up Skills

In business, it’s extremely important to stay true to your word and do what you say you will. Unfortunately, this is not always the case. If a property manager says they will look into a maintenance issue and get back to you later that day, you expect them to follow-up. When you’re putting your property into the hands of someone else, you expect to be kept in the loop. It can be difficult to let go of control of your property, but sometimes it’s necessary when you have a busy schedule. So, always determine how efficient the company’s follow-up skills are before hiring them. This way, you’ll know what you’re getting into and can find the best property management company for your rental.

Valuable Maintenance Partner Relationships

Unfortunately, something will break and inevitably need to be fixed with every rental property. As an owner, you should have peace of mind knowing your property management company has relationships in place to have these issues resolved correctly and in a timely manner. You should also feel confident enough in the property management company to keep existing relationships you may already have. Maintenance is simply a part of owning any rental property, and part of hiring a management company is transferring the responsibility to them. So, just as you should trust your manager to be honest and ethical, you should also trust them when it comes to valuable maintenance partner relationships.

Knowledgeable on Rules and Regulations

Many owners may not realize there are many local, state, and federal regulations you must adhere to when renting a property. If these are not compiled within the leasing agreement, an owner may be opening themselves up to future lawsuits. One of the perks of hiring a rental property management company is they have knowledge of these regulations. At least, they should. This is an important factor to consider when choosing your property management company. They should already know about these regulations, and how to adhere to them. So, in order to protect yourself in the long run, find a property management company that knows all the ins and outs of the different renting regulations.

Rental Property Management Company

Finding the Right Rental Property Management

While these are the top five qualities to look for, these aren’t the only things to consider. The most important part of finding the right property management is doing your research. It is critical to know what you’re getting into before going into business with a property management company. However, keep these top five qualities in mind:

  • Good communication skills
  • Honest and ethical
  • Excellent follow-up skills
  • Valuable maintenance partner relationships
  • Knowledgeable on rules and regulations

These are a great starting point for anyone looking for a property management company for the first time or reevaluating your current management. So, if these qualities do not describe your current property manager, Wolfnest is here to help. Download our free information packet to find out how we can improve the performance of your rental property.